Marketing to New Movers with Direct Mail

In 2016, 11.6% of the US population moved somewhere. They may have stayed in the same state…the same county…same city…maybe even the same neighborhood. They may have left altogether. When people move out of an area, businesses must adapt by replacing these customers by building a new customer base. We suggest that businesses advertise and market their products and services to new residents, because the benefits will include creating stronger brand awareness for new customers and the opportunity to establish a thriving customer base.

A recent article from UnitedMail discusses a few ways to ensure a successful direct mail campaign.

Reaching New Movers
A direct mail campaign will certainly help lay the foundation for your brand and create a growing customer base. A report published last year proves direct mail marketing still receives a surprisingly higher response rate than digital marketing. We can help make this campaign successful through our list service, which compares data among prospective customers to assist with a higher response rate that will ultimately generate more sales and revenue for your company.

For Best Results
With a direct mail campaign for new residents in your community, you have the opportunity to advertise your products and services in appealing ways. You even have the ability to blend your physical mail marketing materials with digital marketing. For example, you can nearly double your mail response rates by incorporating personalized URL’s  (businessname.com/moneymailer), which can draw in new customers and help to spread your reach. Further, with the fact that most Americans prefer to receive mail with the option to respond online, your business with have the unique opportunity of closely tracking response rates and customer retention statistics.

The Revolving Door
People moving out of your service area is part of business. But when this kind of window closes, a new one opens through the possibility of developing a new customer base. New residents in your community need your attention, since they can help your business grow.

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