How To Build An Effective Sales Promotion

Coming up with attractive promotions is key for drawing in potential buyers and getting them to spend money on your product or service. Great promotions can get customers out of a holding pattern by giving them an incentive to take action before an offer expires. However, promotions can only be useful if they are done… [Read More]

Proctor & Gamble Cuts Digital Ad Spend

As part of P&G’s recent work to reevaluate its marketing spend and weed out spend that is ineffective, the CPG giant said it cut $200 million in spend in 2017. Last year, P&G revealed during an earnings call that it cut between $100 million to $140 million between April and July due to bots and brand safety… [Read More]

Auto Dealerships Agree: Direct Mail Continues to Thrive!

According to a recent article, published by Strong Automotive Merchandising, a company that helps drive traffic to dealerships, Direct Mail is as powerful as “next day traffic.” There’s a reason dealerships drop a direct mail ad at least 10 times a year or more to build sales volume each year. The article goes on to… [Read More]

Why Print Advertising Will Thrive In 2018 and Beyond!

One of the constant battles we face in an ever changing digital advertising landscape is the misconception that print is dying. With each passing year, those of us who make a living through print advertising continue to sing its praises. But sometimes, in order to convince people of something or especially to change their minds,… [Read More]

You Won’t Stop Seeing “Junk Mail” – Here’s Why…

One old-school retailing trick has survived the e-commerce shakeout—the lowly advertising circular. Some grocers and other retail chains have learned they risk losing business without a steady flow of paper mailings nudging shoppers to stores. Even online startups that don’t have physical shops are embracing the idea. Paper ads that arrive in homes spur more… [Read More]

Small Business Marketing Ideas for Valentine’s Day

Valentine’s Day is on its way and a powerful force of love is on the mind of many as it approaches. Now is the time to focus on showing your customers emotion and heart when thinking of new marketing ideas for your small business. There’s no better way to spread the love this month than to… [Read More]

Why You Never Should Underestimate Old-School Marketing

Our colleague Peelu Shivaraju, Money Mailer franchise owner in Grand Rapids, was featured in Inc. We wanted to share with you what they had to say about “Old-School Marketing”. Old-school marketing techniques mean customer trust. Trust means relationships. Relationships mean sales. Marketers aren’t working in the same environment they used to. Words like omnichannel, click-through, and globalization… [Read More]

These 4 Small Business Trends are Defining 2017

Now that we’re three-quarters of the way through 2017, small business owners looking for ways to take their businesses to new heights in Q4 should take note of these 4 trends and consider incorporating them into their business. 1. Customer relationship management innovation (CRM) – Small businesses are quickly gaining  access to tools that put artificial intelligence and… [Read More]

Marketing with Print is Greener Than You Think

When companies start making changes towards a more Eco-friendly business environment, paper is often one of the first things to go. When you think about printing on paper products, your mind might conjure up images of a devastated, clear cut forest. But the print industry is much greener than you think—and it is helping to… [Read More]

Procter & Gamble Cuts $100 Million in ‘Largely Ineffective’ Digital Ads

Procter & Gamble Cuts $100 Million in ‘Largely Ineffective’ Digital Ads  More and more businesses, who had been focusing their budgets on digital advertising, are deciding to cut major spending on digital ads after learning that those ads have been, ‘largely ineffective’. In fact, on July 27, 2017, The Wall Street Journal published and article… [Read More]