How To Market Your Business Locally

As a Money Mailer franchisee, I quickly learned to be an expert at local marketing. I’ve also found it’s never a bad idea to sharpen your skills.

Here are a couple of tips to help you market your business locally:

1. Craft an effective elevator pitch – To be able to market yourself all the time, wherever you are, it’s important to have a compelling elevator pitch. Research shows that the average attention span of an adult is 6 to 8 seconds, and once you engage them you only have a little over a minute to really sell them.
2. Leverage your community – Sponsor a Little League team or a 5k charity walk/run. Print bookmarks and leave them at your local library. Think locally. What’s going on in your community?
3. Build relationships – It’s a lot cheaper to keep an existing customer than to gain a new one. That’s why establishing strong relationships with your customer base is crucial.
4. Offer coupons – We are all familiar with the fact that coupons work. Offering savings to a prospect makes them feel more willing to give your business/service a try or can give an old client/customer a reason to advertise with you again.

Source: “10 Ways to Market your Small Business on a Shoestring Budget”, Constant Contact

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