5 Myths You Should Know Before Marketing to Millennials

If you think you know all there is to know about Millennials, think again! Recent studies have shown that some of the most popular beliefs about Millennials and what is important to them is totally false. In her recent article, “5 Myths About Millennials Busted,” Catherine Hayden shares why some of the most common thoughts… [Read More]

What the ‘Value of One’ Means to Your Business

As business owners, we are always looking for new and proven ways to bring in new customers. Yet, we don’t always take time to understand just how valuable each individual customer is to the long-term health of our business. Understanding the ‘Value-of-One’ (Customer), will show you how important it is to invest in getting and… [Read More]

Direct Mail Return on Investment Exceeds 18%

If you’re looking for a way to make your message stand out, we need to talk about direct mail. This form of advertising can generate huge returns. An article posted on smallbiztrends.com describes exactly how effective direct mail can be, especially for small businesses. One key strength of direct mail is consumer receptiveness to the format…. [Read More]

New Myths About ‘Millennials’ You Should Know

USPS has released a new article, “Millennials and Mail: 5 Myths and the Truth Behind Them” which includes several new facts about how millennials respond to print advertising. Myth 1: Print marketing is dead with millennials. False! Research shows that these digitally engaged consumers are suffering from digital fatigue and prefer personal mail instead.  In fact, 95%… [Read More]

There’s Still One Way Paper Beats Digital

Consumers prefer physical coupons Despite Americans’ broad embrace of smartphones, mobile coupon usage has not become as widely and commonly used as might be expected. According to eMarketer’s most recent estimates, only about half of all mobile device users in the US have redeemed a mobile coupon even once in the past year. While the… [Read More]

The One Mistake That’s Killing Your Business

LinkedIn Influencer, Alex Banayan, published this post originally on LinkedIn.  In business school we’re shown case studies about Apple, Starbucks, and those other big guys – but the idea that their marketing methods are “best” is the biggest lie in business. Just because it works for them doesn’t mean it will work for the rest of us who… [Read More]

Why Direct Mail Still Yields the Lowest Cost-Per-Lead and Highest Conversion Rate

These days, marketing is all about digital. We are emailing, blogging, Tweeting and Facebooking our little marketeer hearts out.  So direct mail (the kind that the postal delivery person puts in your mailbox, remember?) must be dead in the water. Right? Wrong. According to the Direct Mail Association (DMA) Factbook for 2013, 65% of consumers of all… [Read More]

Where Will Your Next 

Customer Come From?

Finding new customers can be a challenge, which is why the right marketing strategy is critical. While the growth of the internet has led many businesses to focus on online marketing, direct mail is still one of the strongest and most cost effective ways for small businesses to gain new customers. Below are three tips for… [Read More]